What Type of Shrink Wrap do I get?

The term shrink wrap is a generic term often used in commercial packaging, retail packaging, food packaging, and industrial packaging. Compared to other forms of packaging, shrink wrapping is often much more affordable and often times more efficient. Another reason is the attractive appeal to the consumer on the retail shelf.  To maximise space, maximising on cost and shelf appeal makes it the new way to package just about anything.

Hoxton industries- packaging Solution

All of the types of shrink wrap listed below require heat to be applied for the material to begin shrinking.

Tube Shrink

The main difference between shrink tubing and shrink sleeves is shrink tubing is often on a continuous roll. Shrink sleeves are pre-cut to fit the product being packaged. Shrink tubing is often made from PVC of Polyethylene. Tubing made from PVC is often used for retail packaging longer objects while polyethylene tubing is often used for packaging cases of liquids and canned products.

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Centrefold Shrink

One of the most common types of shrink wrap for retail packaging. Centrefold shrink wrap is folded in half length-ways and placed on a roll. This allows users to slide the product being wrapped between the films, seal the open ends, and then apply heat. Centrefold shrink wrap is most commonly made from PVC and Polyolefin. Some suppliers do offer a Polyethylene centrefold shrink film.

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Shrink Sleeves

Another very common type of shrink wrap for retail packaging. Shrink sleeves are often printed on and placed over bottles to brand products. Shrink sleeves often have a lower maximum shrink rate to keep from distorting printing. Preparing plates and design mock-ups can often be extensive as well as meeting required product minimums.

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Author: George Boutros: Wrapping for your needs

Sydney’s Packaging is Stunning, Creative & Insane!

The purpose of packaging, ultimately what sells your product! It draws attention, sends a message, and makes consumers feel a certain way, boldly screams out and always catches your eye first.

The packaging cost, is in the billions per year.” Sustainable packaging”,” environmentally friendly” the package says. Does the consumer really care? Research has shown that this is added value to the product but not the main sell point. Yearly creative competitions are held in Packaging. From Sustainable packaging to Creative designs, from environment friendly to graphic designs. The competitions are fierce, competitive and never ending year after year.

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What are consumers buying?

The facts and figures are in! Colours, patterns, space, simple, playful, bold, style, modern, texture and bright. Other major factors are multiple purpose and sneak- peak.

Sneak Peak? Yes the consumers are more likely to be attracted to the product that they can feel, pick up and see. Not the old plastic stuff you are thinking about but SUSTAINABLE PACKAGING.

We have all seen it on TV, mostly for food and “sous vide” cooking at a Michelin star restaurant. This Sydney skin packaging is a little bit different. Any item placed on a cardboard and vacuum sealed to show off your item.

Sydney Packaging

Where in Sydney can I do this Packaging?

Not many places at all offer this service in Australia. It has always been done offshore. The name you can trust is Hoxton Industries. Located conveniently in south west Sydney. Cheap, affordable but yet Bold, and convenient on the retail shelf.

Author: George Boutros; Looking after all Sydney’s Packaging headaches

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