Packaging sells the Product

Sydney’s packaging industry costs are in the billions per year.” Sustainable packaging”,” environmentally friendly,” the package says. Does the consumer really care? The facts and figures are in! Colours, patterns, space, simple, playful, bold, style, modern, texture and bright.

Shrink or Skin

Shrink packaging is one of the most popular forms of packaging for several reasons. One of the main reasons is cost. Compared to other forms of packaging, shrink wrapping is often much more affordable and often times more efficient. Another reason is the attractive appeal to the consumer on the retail shelf, being able to see your product before you purchase it but still being protected. Other major factors are multiple purposes and sneak- peek. Sneak peek? Yes, the consumers are more likely to be attracted to the product that they can feel, pick up and see. Not the old plastic stuff you are thinking about but SKIN PACKAGING.

Sydney’s packaging research has shown that this is added value to the product but not the main sell point. Yearly creative competitions are held in packaging. From sustainable packaging to creative designs, from environment-friendly to graphic designs. The competitions are fierce, competitive and never ending a year after year. The purpose of packaging, ultimately what sells your product! It draws attention, sends a message, and makes consumers feel a certain way, boldly screams out and always catches you eye first.

Establishing a partnership

At one point or another if a company wants to sell products to its consumers it must look at ways, designs and a partnership with a packaging. Contract packaging companies are equipped with the tools, skills, and knowledge to meet special regulations that ensure producers are in compliance and sell a consistent product.

They sometimes can be expensive so shopping around Sydney might take up valuable time. Whether it’s a big, established brand that needs to get massive quantities of product packaged and out on retail shelves quickly, or it’s a small team of entrepreneurs that lacks the manpower and resources to get their new item in proper packaging, a co- packer’s job is to fulfil those needs and more.

Hoxton Industries, located in the south-west of Sydney has been looking after Sydney packaging for over 50 years. No matter how large or small your job is they can do it all. Have an understanding of requirements needed for major retailers across Australia. Employing people with disabilities and are a non for profit social enterprise. The best partnerships are the ones that make thing easy. Contact them today or visit 

Author: George Boutros, taking care of Sydney’s packaging


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