The purpose of packaging, ultimately what sells your product! It draws attention, sends a message, and makes consumers feel a certain way, boldly screams out and always catches your eye first.
The packaging cost, is in the billions per year.” Sustainable packaging”,” environmentally friendly” the package says. Does the consumer really care? Research has shown that this is added value to the product but not the main sell point. Yearly creative competitions are held in Packaging. From Sustainable packaging to Creative designs, from environment friendly to graphic designs. The competitions are fierce, competitive and never ending year after year.
What are consumers buying?
The facts and figures are in! Colours, patterns, space, simple, playful, bold, style, modern, texture and bright. Other major factors are multiple purpose and sneak- peak.
Sneak Peak? Yes the consumers are more likely to be attracted to the product that they can feel, pick up and see. Not the old plastic stuff you are thinking about but SUSTAINABLE PACKAGING.
We have all seen it on TV, mostly for food and “sous vide” cooking at a Michelin star restaurant. This Sydney skin packaging is a little bit different. Any item placed on a cardboard and vacuum sealed to show off your item.
Where in Sydney can I do this Packaging?
Not many places at all offer this service in Australia. It has always been done offshore. The name you can trust is Hoxton Industries. Located conveniently in south west Sydney. Cheap, affordable but yet Bold, and convenient on the retail shelf.
Author: George Boutros; Looking after all Sydney’s Packaging headaches